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Sarah Dobson is the Founder of DOB (Design of Brand), a specialized brand consultancy for new businesses. An entrepreneur herself, she applies her signature blend of conceptual thought and intuition to align fresh brands with their business objectives.

After studying Graphic Design, History and Art History at Western University and Parsons, Sarah undertook another type of education, working closely under the legendary Paula Scher at Pentagram. There, she developed her sharp, research-focused approach to brand development. 

Sarah is both strategist and designer. Accessible and eclectic, her magnetic creative solutions are built from the business’s core values to define, distinguish, and amplify a brand’s value.